While the barren piece of land at Niravi Pudhupatti is slowly undergoing a transformation under our watchful eye, there is also an impact on the local socio-economic climate. We provide year-round employment to people in the local villages. The local economy is otherwise subsistence farming, dependent on the vagaries of the monsoon. Since we commenced operations, we have not only demonstrated our short term commitment to the local economy by providing avenues for daily labour irrespective of the climate but have also taken a giant leap of faith by investing in infrastructure. We have built post-harvest processing and bottling facilities within the village and not relied on the facilities available in nearby towns. This infrastructure provides avenues of employment opportunities for the educated youth in the village, who are otherwise headed to cities to realize their employment dreams. An added impetus to create infrastructure within the farm was to maintain a lead-time of “under an hour from harvest to processing” to retain the freshness in the product.
The backbone of our farming endeavours is our group of women. Our strength in the fields, harvest, post-harvest activities and in administrative activities are the women of Niravi Pudhupatti and the surrounding villages. Women from different backgrounds, strata and personal life stories work with us and motivate us with their hard work and perseverance. We are encouraged by their commitment to scale faster, bring in better facilities and help us become a change agent in their life.
Our simple farming endeavor was never fathomed to be a catalyst in the life of the village. All farm hands now have bank accounts, own a vehicle or have dreams of owning one soon. They now dare to dream of a better life and in doing so, alert us to our responsibilities towards them.
We are in an area blessed abundantly with the sun and wind, and our focus has been on tapping into clean sources of energy as we grow.